Web Site Promotion » Link Connections
Good rankings and acquiring targeted traffic need effective link building.
At Search First Direct we combine classical SEO, online promotional tactics and link campaigns for maximum sales and search engine rankings for online companies of all size.
Why links?
You may be wondering why having links to your website is seen as a positive thing in the eyes of a search engine. The most simple explanation is that a link is effectively viewed as a recommendation. That someone has taken the time to provide a link to your website is proof that your site is a trusted resource, or that it offers useful information or good products and services. The more links your site has, the more favourably it is viewed by the search engines.
Link building campaigns.
It’s important when embarking on a link campaign that you obtain links from both a marketing and search engine point of view. Link building is about establishing collaborative partnerships between companies in similar industries and directories that are available for inclusion.
We’ve been conducting SEO campaigns since 2000, keeping up-to-date with what’s going on in the field of search engine marketing, working totally in-house and maintaining control over all aspects of our services. We’re committed to providing quality, strategically developed link marketing services that will enhance your search engine listings.
How does Directory Submission Work?
We have researched and compiled an extensive library of general and niche Directories that can be spidered and show in the back-link results for Google, Yahoo, MSN and other search engines. Each of these Directories have been carefully and thoroughly reviewed before being added to our list. All directory submissions are completed manually and according to latest submissions policy. We use appropriate keywords and description text when submitting, and take care to select the best category for your link.
Just getting hundreds of random websites to link to you will not help your traffic or search engine rankings. The quality and content of these sites is critical. Ideally, you will want to approach established directories already listed in the search engines which have content related to your website. These sites already have a steady stream of targeted visitors. In addition, links such as these have the advantage of being considered ‘more relevant’ by the search engines and will help your rankings improve.
It is this approach which has made search engines like Google the new standard. In fact Google’s entire approach relies heavily on link promotion and link quality. They even go as far to state on their website that if a site is missed by one of their spiders it is often due to the fact that “the site isn’t well connected through multiple links to other sites on the web.” Other search engines that view a well connected site favourably include Yahoo, Alta Vista, MSN and Teoma.
Directory submission programs have many benefits, most notably the unique relevant back-links they can provide. Since a large number of directories allow you to submit a description and keywords, the links from the directories can positively impact your link popularity and ultimately your search engine rankings.
The Link Connections Service offered by Search First Direct is the ideal compliment to our core optimisation products and must be considered if you are interested in having the complete website promotion package.