Web Site Promotion » Search Engine Optimisation
Detailed analysis of your marketing objectives and site optimisation.
All of our web site optimisation packages are tailored to suit your web site’s needs and according to the level of service you choose. Good optimisation is achieved through a combination of processes. Listed below are the individual components which we combine to form the The First Step or Site Review Report:
- Keyword Research and Consultation. Choosing the right keywords is integral to the success of the service. Using suggestions provided by you and our analysis of your web site, we will research your keywords against those actually used in search engine queries in order to find the most popular ones for your product or service.
- Site review report. Before your web site is ready to be submitted to the search engines we need to analyse its content and structure to identify any problems which might be affecting your ability to rank well. Included within the site review report is:
- HTML validation - a breakdown of any coding errors on the site
- Link integrity - a list of any broken links within the site
- Keyword density - an analysis of the textual content of the site.
- General site content review - an evaluation of the keywords, titles, content and meta information.
- Review summary - an action plan listing those things that will be done as part of the optimisation and any further recommendations.
- Web site optimisation. Work on your site will be carried out according to the action plan devised during the site review report.
- Site submissions. With the site optimised we then submit your site to the search engines. See the FAQ for a list of the search engines we submit to.
- Search engine ranking report. As part of the optimisation service you receive a ranking report each month which will show your exact positions on the search engines. The reports can be viewed by search engine or by keyword. We can also provide similar reports for your competitors, allowing you to see where they are successful and where they are not. In this way we can adjust our focus to give you the upper hand on your competition.
- Blog entries. Blog content based around your keywords will be created by one of our optimisation team and added to your site each month.
Once we have performed The First Step, identified the issues with your site and completed the initial optimisation process we will send you a report detailing your current search engine positions.
Search Engine Optimisation Plans
Each one of our search engine optimisation plans offers a guarantee on the number of listings we will achieve for your web site. The details of each service plan can be seen below:
- Plan 1: After your first step we will submit your optimised site to the search engines, using 15 search terms. Whilst maintaining, submitting and sending monthly reports, 15 key phrases, guaranteed 30 first page positions.
- Plan 2: After your first step we will submit your optimised site to the search engines, using 20 search terms. Whilst maintaining, submitting and sending monthly reports,20 key phrases, guaranteed 45 first page positions.
- Plan 3: After your first step we will submit your optimised site to the search engines, using 25 search terms. Whilst maintaining, submitting and sending monthly reports, 25 key phrases, guaranteed 60 first page positions.
Finally, we are a customer friendly company and as such we understand that everyone has different marketing needs. Our sales staff have the experience and training to discuss your requirements with you so that we can help you to achieve the results you want without unrealistic expectations. If you have key brands/products or key pages within your web site the optimisation work can be focussed on these areas.